Our Philosophy

SONHOUSE is a brand that evokes moments of travel, so that you can reconnect with the freedom and spirit you find in your journeys, alive in your daily life.

We hope to awaken your senses, so you don’t have to travel far to feel reprieve, inspired, and grounded everyday. That sense of joy that often comes from your adventures to new or adorned places can draw you closer to the truest expression of yourself. We believe that you can live these moments more often than just when you’re traveling. Sonhouse brings the simple pleasures of travel & adventure home to you.

An evolution…

Very Fine South is what we were, where we evolved from, an opportunity to explore designs as a vehicle for a point of view to be shared.  It was an exploration to the philosophy that form follows function, sustainability has many layers of meaning, and that something made with great attention to detail and construction has lasting value and timeless merit.  

Sonhouse is a new chapter, a more holistic in point of view, an evolution highlighting all of the threads that weave through every facet of life. It brings light and awareness to how intentional choices about the objects in our life directly correlate to how we feel, what we remember, our values, and how connected we are to the present moment through our senses. No less than we need to feel comforted and satiated on our own personal journeys, and no more than is necessary to feel ourselves without the burden of excess.

We are here to learn, to grow, to inspire, to share.

In my design experience, my understanding of sustainability has been informed by not only process and materials, but the lifespan of a product and how it is used.  Thoughtful attention to detail and scaled back trends lends to products that can be used for years to come, and also connected with on an emotional level. Memories made, senses enlivened, daily moments of connection with other times and places that keeps you reaching for the same top or bag or blanket for years to come. The longer we treasure these pieces, not just based on durability, the less we need to fill our homes and closets with excess.  Buttoning up a blouse that gives you pause to feel the texture of the fabric, seeing the color that transports you to another time and place, using a blanket that goes on every adventure and becomes a scrapbook of new memories each time you unfold it. 

ETHICAL PRODUCTION & SUSTAINABILITY EFFORTS

Sonhouse’s evolving processes for production incorporate sustainable practices wherever possible.

Our products are sewn from all natural fibers that are longer lasting, and avoid synthetic fibers that have negative environmental impacts. Using natural fibers such as linen, cotton, hemp and tencel, our garments and home goods can be more easily garment dyed in house. The textiles we use are Oeko-Tex certified. The Oeko Tex organization tests our products for over 100 harmful toxins and chemicals, ensuring a fabric you can feel good about having against your skin.

Garment dyeing keeps us honest as every fiber and notion used must be a natural (cellulose) fiber that will dye in the same process.  This means that not just the fabric is sustainable by content, but so is the thread that sews the garment together, and the zippers and trims used.  Garment dyeing also allows us to run smaller batches of products, and alleviates mass quantities of textiles being dyed. 

Sonhouse is proud to produce all of our products domestically.  Maintaining production in the US comes at a premium as we use factories who pay living wages, which keeps minimum production quantities higher. 

Producing runs of garments in one fabric, then garment dyeing by hand in our studio, requires many hands on processes. However, this process keeps our manufacturing minimums lower, which keeps our costs lower. The bonus is we can get closer to the exact quantities we need of each color and style, eliminating excess inventory. 

The celebration is that every textile product is a soft, one of a kind garment dyed piece ready to help tell a story of a life well traveled.